![]() This paper focuses on the anthropological analysis of both popular Indian cinema audiences and the increasing practice of Bollywood dance in Portugal, exploring the processes of demand for wellbeing based on cultural references from Indian popular culture. The increase of its practitioners reveals an interest in cultural references associated with India and its popular culture, functioning Bollywood dance as an alternative dance practice, generating wellbeing. In the meantime, Bollywood dance, the performance inspired by the Hindi cinema choreographies, is growing. Usually associated to the communities of Indian origin, the consumption of this kind of cinema also occurs among people from various sectors of the Portuguese population that although not related to each other, have in common the habit of watching Indian films in private, away from the suspicious and stereotyped looks from their relatives and friends. The impact of Bollywood cinema among Portuguese viewers is an unknown reality in the surrounding society. ![]()
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